“With influencers and digital talent earning top dollar to do dances or create content that has already been created, it’s important that the history of that dance is considered as a factor.
With the growth of social media in the past decade, Knight has seen several instances in which credit was not given where credit was due. It’s about taking my own experiences when I sit with the artist to bring their alter egos to life through my movement and craft,” explained Knight regarding his process. My background is in music first, I grew up playing alto saxophone in high school, so I hear music differently than many others. I learn every in and out, every nuance of the record, every vocal, background, drumbeat, becoming so in sync with the record. I treat the songs that I’m working on like I would treat any relationship. Then, I of course work closely with the artist. I have been able to focus heavily on the creative process. By creating this structure and team, I have allowed myself to soar. I hired my own team, a staff of 8 people, to create an administrative space and studio in order to lay a solid foundation for my work to live and breathe. “In order to make the hit dances that I have today, I had to create my own formula, pave a new lane, and turn my choreography process into a business. Knight’s formula for making dance moves turn into a global phenomenon is part strategy, part soul, and heart. Artists ranging from pop legends like Cher and Britney Spears, to up and coming superstars like Victoria Monet and Zara Larsson, to hip-hop powerhouses like Pharrell (N.E.R.D.) and Jay-Z enlist the help of Knight to utilize his impeccable vision and ability to innovate creative ideas that the world has never seen before. Now, at age 30, Knight is in the midst of a career renaissance as he continues to reinvent the entertainment industry and create unique and unprecedented dance routines for the world’s biggest artists while captivating cultures around the globe.
Shortly after moving to Los Angeles at 19, he got his first big break choreographing for Beyonce. Even though he pursued graphic design at the beginning of his college career, life had other plans for him. The influence of dance carried on with him throughout his teen years as he led a local dance troupe. “Ever since I was a young kid when my family would get together we would always dance and come up moves together at reunions, holidays, picnics, etc.,” Knight shared.
Growing up outside of Atlanta, dance and movement have always been a major pillar in Knight’s life.
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